She bought it for commuting to her first job on the east coast. Most prized possessions in your closet: My mother’s camel wool coat from the early 80s. What’s something you always carry with you/travel with: Phone, card holder, keys, lipstick, blotting papers, laptop, a giant bottle of sparkling water, and a new book or magazine when I am traveling. Preferred footwear: Strappy blocked heel or Martiniano glove. Nighttime look: Loose, comfortable, elegant, and always a 3rd piece like a jacket or scarf, evening bag, mascara, and lipstick. Lusting after: Anything in rainbow or mesh. Last purchase: Early ’90s chunky, eggplant colored Vintage Prada heels on eBay. Style pet peeve: Tight, constricting clothing. All for their effortlessly cool, confident and understated luxurious looks. Style icons/inspirations: Sophie Buhai, Solange, Maryam Nassir Zadeh. Other favorite e-commerce sites: for vintage shoes and bags, for local food, for beauty, for fragrances,, and for vintage home goods.ĭaily uniform: A put-together, feel-good, feminine look that usually includes jeans, heels, turtleneck or blouse, blazer or coat, earrings, lipstick and mascara. I like to capture the confidence and ease each piece can offer.įavorite stores in San Francisco: Heath Ceramics, Anaise, Ampersand floral shop, Stuff vintage, Internation Orange spa & beauty shop, Press rare book shop, General Store, Juicy News magazine stand, Hudson Grace, Leftovers. She knows what she wants and goes after it. She’s intelligent, curious, and values quality and original design. How would you describe the Lisa Says Gah style and customer? Our shop is for the successful, secure woman who aspires to simplicity and elegance over trendiness. Here, she shares other destinations that satisfy all of the above and the secrets to digital fashion success. “In an increasingly oversaturated market, our goal is to provide a stimulating and refined environment for the intelligent consumer, to shop, learn and, most importantly, find inspiration,” Williams said. The overall mission though is to highlight a crop of female designers who also use ethical production methods. The site is one part e-commerce, featuring designers like Maryam Nassir Zadeh and Ryan Roche, one part inspiration images, and another part blog, featuring interviews with creative women. At the time, “Lisa Says Gah” was just a blog where she aggregated inspirational fashion images, but she ditched it when “Instagram became the next best thing.” Williams then decided to combine the two platforms with a shoppable website and Instagram, which she eventually launched in January 2015. After leaving her job as a buyer at Nasty Gal in 2011, Williams, 30, moved from Los Angeles to San Francisco to be closer to her now-fiancé, but found herself in need of a creative outlet. “It’s that reaction to something you really love, but you can’t put your finger on why,” she explained in reference to the contents and name of her online fashion destination, Lisa Says Gah. "Having been a fan of the brand for years, I wanted to create a physical space that echoed the energy I’ve felt from the LSG online presence bright, energetic and inspired," the artist reveals.Ī mural ripe with fresh fruit and flowers created by Jegers freshens up the fitting rooms, while an inviting handmade mosaic coffee table and custom, mid-century Italian espresso stand urges shoppers to stay a bit longer, enjoying the community and atmosphere as well as the clothes.When Lisa Williams says “gah,” she means business. The cult classic online retailer's new storefront is envisioned by artist and spatial designer Adi Goodrich and features Italianate detailing of San Francisco's architecture, the fashion label's birth place. Elsewhere, an illustration by artist Liana Jegers stands out in the space as it nods to the brand's home city of San Francisco, connecting the Golden Gate City to its new home in LA. The anti-fast fashion brand comes to life in the expertly designed space as its interior is grounded in a soothing color palette of gray and blue, while cheerful pops of lemon yellow and cream encourage warm and nostalgic feelings for visitors. "We knew we didn't want to just open a storefront - we wanted to translate the spirit of our energized online audience into a physical space that didn't feel like anything else," shares founder Lisa Bühler in an exclusive press release. Gen Z's favorite brand, Lisa Says Gah, has just debuted its first-ever brick and mortar store in Los Angeles, marking the start of a new era for the colorful and kitschy brand.
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